We derived our color palette from Swiss poster design. The colors used were primary green, yellow, red, blue and black. These colors were then updated by us to fit contemporary design.
ah, okay. now the rationale is revealed. will there be any usage of those posters you pulled from? maybe if we see little snippets from those posters, it will reveal the depts. heritage as well as show where the color palette came from. maybe.
Although there is rationale, it will not be understandable to the viewer. Use the sampling idea as a starting point, but make sure you create a functional and harmonious color world. Be sure the tone from color to color has equal weight. On the door applications in a later post you see some of the tonal problems: the yellow is too light, the red is too aggressive. I would suggest altering the light green and red to the school's green and purple, then adjust the group accordingly. Using vinyl, you may be a bit limited as to color choice.
3 comments:
ah, okay. now the rationale is revealed. will there be any usage of those posters you pulled from? maybe if we see little snippets from those posters, it will reveal the depts. heritage as well as show where the color palette came from. maybe.
Glimpses of the posters could offer a nice historical reference and also add some visual depth.
Although there is rationale, it will not be understandable to the viewer. Use the sampling idea as a starting point, but make sure you create a functional and harmonious color world. Be sure the tone from color to color has equal weight. On the door applications in a later post you see some of the tonal problems: the yellow is too light, the red is too aggressive. I would suggest altering the light green and red to the school's green and purple, then adjust the group accordingly. Using vinyl, you may be a bit limited as to color choice.
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