credit: linotype.com
When choosing our typeface, we wanted it to be designed by a Swiss typographer because of the strong ties the KCAI department has with Swiss design. The typeface Frutiger was commissioned in 1968, and designed by Swiss typographer Adrian Frutiger. In 2000, the typeface was re-updated to Frutiger Next. We thought this typeface would be appropriate to use because of it's Swiss origin and it relates to our concept of revisiting the past.
1 comment:
did kelly, alleman, or druckery use the same typefaces a lot? did they just use helvetica a ton? i'm wondering if more direct to their work is in order here. frutiger is a great family, but it's slightly arbitrary unless you can find something with more specific ties to the dept. of course if the aforementioned teachers are just using helvetica all the time, what fun is that? too generic
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