We wanted to have an element that would brand all design pieces together. We decided to use a template that would incorporate our existing school identity in this project along with the commonly used diagonal in Swiss design. In the two line signature, the angle of the A in art, is off by 5 degrees from the baseline. All the design publications will make use of the 5 degree angle, shown above.
2 comments:
nice idea! a smart tie-in to the larger identity.
I love the diagonal discovery!
You could really exploit this idea on a range of scales (& beyond use only in the publications).
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